Mera Kartavya
A historic moment unfolded in Mathura as Project Aatmanirbhar Society and the National Cadet Corps (NCC) came together to undertake a momentous campaign titled – “YAMUNA KE LIYE KARTAVYA NIBHANE KA AVSAR! JAGANE AAYE NCC AUR PROJECT AATMANIRBHAR!”
Ranjeet Chaturvedi Pathak, the driving force behind Project Aatmanirbhar Society, and Colonel Shyam Bihari Singh Yadav from Mathura NCC UP Battalion 11 set the tone for this campaign with a strong emphasis on “Kartavya” (Duty) towards our environment and the cultural heritage embodied by River Yamuna for people of Mathura and millions of people across the nation.
The mission was to minimize waste generation in Mathura on the Janamashtmi Mahotsav 2024 in which, as per media reports, 2.5 million visitors were expected in Mathura. Each member of Project Aatmanirbhar and NCC Cadets embarked on a door-to-door campain, visiting every commercial space in Mathura, armed with stickers containing an Oath and Yamuna Rakshak (Protectors of Yamuna) Hand bands. Each shop keeper took an oath to ensure that no waste was generated around them and proper use of dust bins would be ensured.
The event culminated with a solemn oath-taking ceremony at the Vishram Ghat, where every cadet pledged to uphold the principles of cleanliness and environmental responsibility. This collaborative effort between Project Aatmanirbhar Society and the NCC represents a significant step towards a cleaner and greener future for the Yamuna River. The campaign aims to awaken every individual’s sense of duty towards nature and heritage.
“MERA KARTAVYA: A Record-Breaking Odyssey in Yamuna Conservation”
In a historic achievement on December 29, 2023, from “The land of Mathura, which is one of the Sapta Mokshapuri”, India, Project Aatmanirbhar and 11 UP NCC Bn by Ranjeet Chaturvedi Pathak, Col Shyam Bihari Singh Yadav, and Akshainie Chaturvedi collectively set the world record for the “LARGEST YAMUNA CONSERVATION AWARENESS AND SOCIAL EDUCATION CAMPAIGN.” And Awarded by Internation Book of Record. This monumental effort underscores the power of collective action and civic responsibility in environmental conservation.
The heart of this record-breaking initiative is the ‘MERA KARTAVYA’ campaign, a title that encapsulates the essence of individual duty and responsibility. This campaign serves as a clarion call to inspire communities to join hands in the pursuit of cleanliness and the preservation of the sacred Yamuna River.
The journey began with a commitment to instill awareness and social education on Yamuna conservation. The dedicated team, comprising NCC Alumni, Local Residents, NCC Cadets, and the Project Aatmanirbhar team, embarked on an extensive mission covering Mathura and Vrindavan. The objective was not merely to break records but to nurture a sense of duty and connection to the environment.
Undoubtedly, the scale of the campaign is staggering. The team visited a remarkable 4539 stores and 1500 legal chambers, reaching deep into the community fabric to spread the message of conservation. Through workshops, seminars, and interactive sessions, they sought to empower individuals with knowledge, fostering a sense of responsibility towards the Yamuna’s well-being.
What sets ‘MERA KARTAVYA’ apart is its holistic approach. It’s not just about awareness; it’s about instigating real change through collective action. By involving various stakeholders, including NCC Cadets, the local community, and Project Aatmanirbhar, the campaign succeeded in creating a network of environmentally conscious individuals committed to the cause.
Yamuna conservation is not just an environmental imperative; it’s a societal responsibility. The record-breaking initiative serves as a beacon, illuminating the path for similar campaigns globally. It showcases the potential of grassroots movements, reminding us that the collective responsibility for environmental preservation lies in the hands of each individual.
As the echoes of ‘MERA KARTAVYA’ reverberate, it leaves an indelible mark on the global map, signaling that change is possible when communities unite for a shared cause. The record is not just a testament to the team’s dedication but a call to action for everyone to take up the mantle of responsibility and contribute to the conservation of our precious natural resources.
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